That's Mr. Proper to you. When I saw the ad, I really thought it was a knock-off brand that couldn't even come up with their own mascot.
But no - they change the name in Europe and the Middle East to sound more British.
- Did you know that he is actually a sailor and not a genie?- He has a Photostream
- Other names include Don Limpio, Meister Proper, and Mr Propre in other countries
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